Thursday, May 6, 2010
Tuesday, April 20, 2010
A Picture is Worth a Thousand Words
A picture is worth a thousand words. What is the meaning behind this phrase? The meaning is instead of telling a story through a book or a speech a picture tells it all. This phrase started in the USA in the early part of the 20th century. This was attributed to Frederick Barnard, who published the effectiveness of graphics in advertising with the title "one look is worth a thousand words" This phrase source came from the oriental Chinese proverb "One picture is worth then thousand words."
Why is a picture so effective in getting the point across? When a person see's a picture they then can visualize the result. Say someone is doing a study on how many houses were sold in a particular area over a ten year margin. A person would draw up a chart showing the results in a ten year period. People would see quickly what year did the best and what tear declined the most.
A picture shows results instantly versus a long drawn out story that might put a person to sleep. Like for instance if a person is teaching a algebra class. Instead of just talking to the class on how to solve a problem he would show examples on the black board with a chart or drawing to help solve the problem. We as students can visualize the result and then be able to work the problem our rather than just listen to the teacher talk all day. They use a lot of billboard to get a persons attention so they can see a particular item, one that comes into mind is advertisements for a wrinkle face cream. They show a face that is all wrinkly and ugly and then show a face that is beautiful when a person uses their product. This is an example of a picture is worth a thousand words.
So in a long story short a person would use a picture to tell a story. Where they can visualize and understand the concept of the picture and shows from beginning to end, were it to be a product or a algebra problem. Visualizing is the key in the phrase a picture is worth a thousand words.
http://www.phrases.org.uk/meaning/a-picture-is-worth-a-thousand-words.html
Sunday, April 18, 2010
Dog Adoption
Everyone needs a loving and caring home even dogs.Please either donate or adopt a dog today . Adopt a dog today so they can go on living a happy life and not end up with a fatial fate. Dogs are always happy to see their owners and our always loyal.So please pick out that special dog today.
Thursday, April 1, 2010
Lovemarks
What consumers are most interested in is to be able to have an emotional connection. A consumer wants to connect with what's behind the brand. In other words, what's behind the promise. We has a society don't buy simply or rational, but emotional. Kevin Roberts professional opinion is that emotional buying is the key and not necessarily the brand name. He calls this "Lovemarks" Lovemarks is a brand that has established loyalty beyond reason. These kind of love marks supply mystery and emotional support of what a person recognizes, maybe something in your past.
Consumers look up to celebrities like for instance Michael Jordan who started advertising Nike products. People thought "wow, it must be the shoes that helped him in his success as a basketball player." People wonder what kind of material that shoe is made out of that makes Michael perform so well. Mystery drives people into buying a certain product, and no matter what, becomes a loyal consumer. Nike prices shot up 70 to 200 dollars with Michael Jordan behind it. People simply don't care about the price, just emotional need.
From my experience, I have bought more name brands than generic brands. Some product material wise I do buy because of the name brand. I really never thought about why I prefer the certain name brand over others. I do think it is an emotional need as well.
On the other hand, in food products, I do believe it is all about taste. Like for instance, the cereal cheerios or quaker oatmeal and a generic brand. I can tell the difference in the two and prefer the name brand. In my experience clothing and food products are different in deciding name brand over generics.
Also I think we associate material items to our childhood experiences. Growing up and sticking with what products our parents used is some of the reason why we pick that certain product. I do prefer Nike brands over the other brands because that is what brand I grew up with. So I don't believe I buy logical, but as a love mark. So we ask ourselves, why do we not buy logical over emotional? I believe it's in our nature to prefer emotional over logical.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/
Sunday, March 7, 2010
Assuming
Let me tell you what had happened. One night all of a sudden all of the computer systems went down. My first instict was to call the computer technicians to come in and fix the problem. I assumed that would be all I would need to do, but the next morning my boss asked me why didnt I call her to let her know what was going on. My assumption was to called the people to fix the problem and no need to involve anyone else, but come to find out the protocal is to notify my superior when something like this would happen. I was so embarassed and felt really dumb.
That day I learned a big lesson in life. Don't always assume. I could have asked questions on what I need to do in case of a emergency situation should arise. I have learned over the years, dont always assume because thats not always the case. If you dont know what to do you should double check with the person who knows and what you need to do. You know what that old saying says "Assuming makes an "A" out of you and me." I have learned over the years that particluar quote has come true more than once.
http://www.quotablequips.com/neverassune/
Wednesday, February 17, 2010
The Way Technology Changed Society
Has technology changed human society in the 21st century? There are many technology changes in the United States and around the world. Technology is growing so fast, its hard for the consumer to keep up with all the new gadgets. Cell phones are one of the biggest products on the market. There are unlimited things you can do with a cell phone it is not longer just a phone, but a computer, camera, navigation system, mp3 player and much more.
The cell phone has changed the human society on how we used to do things in the communication world. Years ago people didn’t have cell phones, we just had landlines. The positive things about the cell phone is that you don't have to be at home to use it. We can be anywhere and still call a person. In case of an emergency or something urgent you can always be reached by cell phone. Over one million people in the U.S. are on handheld phones at any given minute in today’s society.
With the positive, there is always a negative impact. People do seem to abuse the cell phone usage, we have young and older people who want to talk or text while driving. Driving while texting or talking can cause an accident or even death. I have read in the Prescott paper, and also heard on TV. about a teenager who was texting while driving and was in a fatal accident losing her life.
A lot of states are talking about banning all phone usage while operating a motor vehicle as it is not safe at all to do. People who talk or text simply don’t realize how dangerous it really is until it is too late.
Cell phones have good and bad qualities, but have more good points than bad. If a person uses a cell phone wisely it is a positive for all of us. People just need to realize not to abuse the use of cell phones and we will all be safer.
http://www.edmunds.com/ownership/safety/articles/43812/article.html